Purple Shampoo Bar for Blonde, Highlighted, White Hair

A toning purple shampoo that neutralizes brassiness for an ashier, cooler blonde or white while boosting long-term hair health, hydration, and shine. Color-safe, sulfate-free and silicone-free. Powered by 360 Triflex Complex Start with a Solid Understanding Has your highlighted, blonde-colored, or white hair turned yellow or brassy over time? Totally normal and you are not alone. Whether your color personality is edgy or approachable, cool, or sweet - with yellowness or brass your hair goals will include neutralizing those unwanted tones with purple pigments for a brighter, more vibrant hair statement. The purple shampoo will also help boost shine and protection by strengthening your internal hair fiber and by sealing and smoothing your outer hair cuticle layer. Build a Strong Base: The pro-biome triolein gets tresses on track by effectively cleaning your scalp to avoid buildup and follicle clogging, while moisturizing your skin to avoid irritation, itchiness, and flakes. Every strand benefits thriving from root to tip. Create Unbreakable Bonds: By making contact directly, you activate bond repair technology deep in your hair fiber, which results in smoother, shinier hair. Strengthens the internal hair structure up to 3 x compared to untreated hair. Boost Your Hair's Unique Qualities: This shampoo was specifically developed for blonde, white, and highlighted hair with clinically proven actives such as vegan keratin, hemisqualane, and ultra-violet pigments. Activated directly on your scalp and your hair with 5x the concentration of ingredients compared to luxury liquid shampoos - all with clean and planet-friendly ingredients and zero plastic and microplastics.

-Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine
- Tones down brassiness
- Repairs bonds and strengthens hair
- Enhances the scalp biome
- Clean and naturally derived